For entrepreneurs and start-ups, the toughest challenge isn’t just creating a product—it’s making one that people actually choose, keep, and champion. The difference between market success and failure often comes down to something subtle, but decisive—that ‘Sixth Sense’ for consumer acceptance. In this essential 90-minute online workshop, we will move beyond typical market data and business strategy. We will explore a set of practical, real-world tools that reveal why some products take off while others stall. This is especially critical in competitive Ghanaian and African markets where consumer loyalty is paramount. You will learn methods to sharpen product quality, significantly increase market acceptance, and strengthen your overall commercialization success rate. This workshop is vital whether you are working in food & beverage, cosmetics, biomedical devices, or consumer goods.
Date: Wednesday, 5th November 2025
Time: 10:00am – 12:00pm
Presenter: Dr. Maame Yaakwaah Adjei, Food Scientist, Department of Nutrition and Food Security, University of Ghana
Key Takeaways
- A new lens for evaluating your product’s hidden impact.
- Practical methods to shape what consumers notice, value, and return to.
- Strategies to align innovation with what the local market truly embraces.
Mode: Virtual (Zoom)
Registration today to be apart of this session: bit.ly/4hgiRmN